The absence of a website can significantly impact business revenue, with estimates suggesting that companies lacking an online presence may lose around £173,769 annually. In contrast, the monthly cost to maintain a website is typically under £18. Given these figures, small businesses are increasingly exploring website builders as a means to enhance their profitability.
Several popular website-building platforms are available, each catering to different needs. Squarespace offers visually appealing templates best suited for those with some design skills, while Site123 focuses on quick site creation with minimal setup required. Wix is known for its extensive selection of templates and an intuitive drag-and-drop interface, although users are limited to their initial template choice. Weebly provides a user-friendly experience ideal for small businesses, although it lacks AI-assisted design.
GoDaddy also employs artificial intelligence to streamline website creation, while Shopify stands out for businesses integrating physical storefronts with online sales, offering robust e-commerce functionalities. Ionos provides a straightforward website building experience with decent e-commerce options, though it limits customization.
As businesses evaluate these platforms, considerations include the design flexibility, ease of use, and pricing structures, which vary widely. Each platform comes with its unique pricing tiers, trial offers, and varying levels of support, which are crucial factors for small business owners deciding on the best fit for their online presence.
Why this story matters
- Understanding the potential financial implications of not having a website can influence small businesses’ online decisions.
Key takeaway
- There are various website builders available to suit different needs, with distinct features and pricing.
Opposing viewpoint
- Some might argue that personal engagement and customer relationships could be sacrificed in favor of an online sales focus.
