A Las Vegas-based company, LV Petroleum, is looking to acquire the declining casino and hotel properties in Primm, Nevada, before their scheduled closure on July 4. LV Petroleum operates 84 truck stops across 34 states and aims to revive Primm Valley Resorts, an area that once thrived as a gateway for Californians heading to Las Vegas.
CEO Kris Roach expressed a strong desire to negotiate a deal with the Primm family, who owns the land, and Affinity Gaming, the current operator of the facilities. Roach indicated that the company plans to operate everything at the exit, including hotels, casinos, and a truck stop, with hopes of preserving approximately 344 jobs at risk due to the impending shutdown.
Primm, known historically for its resorts and attractions, has seen a decline in visitors, a trend exacerbated by the pandemic and increased competition from nearby California tribal casinos. Affinity Gaming’s CEO Scott Butera admitted to state regulators that attempts to maintain the properties as viable casino operations have failed.
Roach emphasized his commitment to keeping operations running until a deal is finalized, aiming to avoid employee layoffs and potentially reopen the long-closed Whiskey Pete’s casino. The Primm family has acknowledged the need for a resolution to prevent the closure of these properties.
As the deadline approaches, community sentiment remains mixed, with some expressing concern over what the potential loss of Primm’s iconic attractions would mean for the area.
Why this story matters:
- The potential sale could preserve jobs and revive a struggling tourism hub.
Key takeaway:
- LV Petroleum’s plans may be the last chance to keep the Primm properties operational.
Opposing viewpoint:
- Currently, experts indicate the casino operations may not be viable long-term despite new ownership.
