Disney dominated 2025 box office. Can it keep the crown in 2026?

Disney’s success in the domestic box office for 2025 was driven by beloved franchises and characters, solidifying its dominance in the industry. Total ticket sales in the United States and Canada reached approximately $9.05 billion, reflecting a 4% increase from the prior year. Disney led the market with $2.49 billion in ticket sales, capturing 27.5% of the total. Warner Bros. Discovery followed closely with $1.9 billion (21%), and Universal brought in $1.7 billion (19.7%). Collectively, these three studios accounted for nearly 70% of the market share.

Industry experts attribute this success to the robust portfolio of successful sub-brands, such as Marvel, New Line, and Illumination, which allow these studios to effectively market their films. Disney’s top films included the live-action “Lilo & Stitch,” a sequel to “Zootopia,” “Fantastic Four: First Steps,” and another installment in the “Avatar” franchise. Notably, nine of the ten highest-grossing films were based on existing intellectual properties, underscoring the trend towards known brands over original content.

Looking ahead, 2026 is expected to continue this trend, with Disney planning to release highly anticipated titles like “The Mandalorian and Grogu,” “Toy Story 5,” and “Avengers: Doomsday.” Other studios also have major releases lined up, including Warner Bros.’ “Supergirl” and Universal’s “Minions 3.” Industry analysts express optimism for the upcoming year, highlighting a slate filled with popular franchises and potential surprises across various genres.

Why this story matters:

  • Dominance of established franchises shapes the film industry landscape.

Key takeaway:

  • Disney’s strategy relies heavily on existing intellectual properties for box office success.

Opposing viewpoint:

  • The trend toward sequels and remakes over original content may stifle creativity in filmmaking.

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