Meta Platforms Inc.’s social media application, Threads, is demonstrating substantial growth in daily user engagement, clearly positioning itself ahead of X, previously known as Twitter, which is experiencing a decline. Launched in July 2023, Threads quickly amassed over 100 million sign-ups within five days, garnering attention as both a rival and a variant of X.
Recent data reveals that Threads achieved over 400 million monthly active users by August 2025 and surpassed 150 million daily active users by October 2025. As of January 7, Threads reached 141.5 million daily active users on mobile devices, compared to X’s 125 million. Factors contributing to Threads’ growth include Meta’s effective cross-promotion through its other platforms, such as Facebook and Instagram, as well as the application of new features focused on creators and community engagement.
Despite Threads leading in mobile daily user metrics, X remains dominant in web usage, with approximately 145.4 million daily active users on the web, while Threads has about 8.5 million. Nevertheless, Threads has shown a steady increase in its online user base and may potentially influence Meta’s financial performance in the upcoming fourth quarter earnings report, expected on January 28.
Analysts project a rise in Meta’s earnings per share to $8.23, alongside a revenue increase to $58.28 billion, which would surpass last year’s figures.
Why this story matters
- The competitive landscape of social media is rapidly evolving, impacting user engagement and advertising revenues.
Key takeaway
- Threads is outpacing X in daily mobile user growth, signaling a shift in user preferences.
Opposing viewpoint
- While Threads gains traction, X still holds significant dominance in web-based user engagement, a critical aspect of social media strategy.
