AMC Theatres is poised to generate $100 million in revenue from popcorn buckets this year, a figure nearly double its earnings from 2023, according to the New York Times. This notable growth underscores the popcorn bucket’s transformation from an overlooked item to a significant merchandise opportunity fueled by limited-edition, movie-themed designs.
The popular buckets often sell for prices reaching up to $70, with notable creations including a $50 IMAX camera replica and a $70 Trojan horse themed around Christopher Nolan’s film “The Odyssey,” crafted by Bill Howard’s company, Snap Creative. Initially skeptical, IMAX CEO Rich Gelfond ordered 2,500 units, all of which sold out rapidly, leading to a second batch that vanished in just seven minutes.
The market for collectible popcorn buckets is largely dominated by three companies: Snap Creative, Golden Link (associated with Disney), and Australia’s Zinc. Each of these firms holds licensing agreements with studios to produce these themed items. However, market success is not guaranteed; some buckets, tied to films like “Supergirl” and “Masters of the Universe,” have not met sales expectations due to corresponding movie underperformance.
The rising interest in these collectible items highlights a growing trend in cinema merchandising, where fans are willing to invest in themed memorabilia that goes beyond traditional concession offerings.
Why this story matters
- Reflects the changing dynamics of movie-related merchandise and fan engagement.
Key takeaway
- Limited-edition popcorn buckets have evolved into significant revenue sources for theaters.
Opposing viewpoint
- Not all themed merchandise guarantees profitability, as evidenced by recent flops associated with underperforming films.
