Antima Jain and Pooja Choudhary, immigrants from India, opened a Color Me Mine pottery studio in Edina, Minnesota, in March 2025, after a decade-long friendship. The two met at a party in Minnesota 11 years ago and discovered their shared interests and backgrounds, eventually deciding to start a business together once their children grew more independent.
Color Me Mine offers a unique experience where customers can choose pottery items to paint, which are later glazed and fired. Recently, the studio facilitated a memorable proposal for a customer who wished to present a jewelry tray inscribed with the question, "Will you marry me?" Jain and Choudhary expedited the production timeline to accommodate this special request, underscoring their commitment to creating meaningful experiences for their clients.
Both women brought distinct educational and professional backgrounds to the venture. Jain, with a degree in commerce and experience teaching preschool, shifted focus as her children entered college. Choudhary, who has a master’s in electrical engineering, also runs an investment property business alongside the studio. Choosing to franchise was a strategic decision for them, allowing for a structured business model with professional support while maintaining some independence.
Challenges arose in staffing, with both owners managing a team primarily comprised of part-time workers. They actively promote their business through community engagement and events. Looking to the future, Jain and Choudhary aim to expand and rank among the top five franchises in sales, illustrating their shared vision and strong partnership.
Why this story matters
- Highlights the challenges and rewards of small business ownership among immigrant women.
Key takeaway
- Strong partnerships and open communication are essential for navigating the complexities of business.
Opposing viewpoint
- Franchising can limit creative control and operational independence compared to running an independent business.
